Las agencias de viajes receptivas cubanas: una quimera entre un modelo societario y un modelo cooperativo
Abstract
Tourist intermediation companies in the recipient countries take the form of commercial companies. In Cuba tourism intermediation it takes place through travel agencies, the law prohibits other forms of intermediators. In this regard a proposal for a chimera between the existing corporate model and the cooperative could contribute to the development of marketing of tourism products, achieving better management if it is also operating incorporating the principles of cooperation achieved.
Received: 23 October 2015
Accepted: 30 November 2015
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